Hi. My name is Lara Alley Simas Magalhães.
I’m a
UX/UI Designer +
<Developer>
I have a background in UX/UI design, illustration, game dev, and web development, I specialize in merging aesthetics with functionality to craft compelling digital experiences.
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Things I enjoy.
art supplies.
LoFi.
cats.
strong coffee.
MY LATEST CLIENT WORK
OLDCC
“Improving navigation for Federal Workers.”
The original website of OLDCC was challenging for potential grantee applicants to navigate. As a UX designer and researcher, my role was to identify the obstacles preventing users from finding the information they needed while ensuring 508 compliance.
PHX
“Organizing content around the needs of residents.”
Worked on redesigning and restructuring the Phoenix.gov website to better serve its audiences — residents, businesses, and visitors — by organizing content around their needs. The goal was to create a more intuitive, user-centered navigation and site structure, making it easier for people to find the services, information, and resources they need, while helping the city deliver digital services more effectively.
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VES
“Optimizing energy savings for Virginia.”
The goal of the project was to redesign and optimize the Virginia Energy Sense (VES) website by grounding the redesign in quantitative and qualitative user insights. We conducted social listening, traffic and content-inventory audits, and user-experience reviews to understand how audiences currently engage with the site. Based on those findings, we mapped key user journeys — from initial awareness of energy savings to readiness to act — and tailored content and messaging strategies accordingly. The objective was to deliver a UX that guides diverse audiences (from first-time renters to rural homeowners) through their unique paths, using clearer organization, relevant content, and effective channels to drive engagement and energy-saving action.
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