Nike App

Objective: To assess the usability and user satisfaction of the Nike app.

Methodology: I conducted a usability interview with 1 participant aged 30, who was not a regular Nike app user. The participant was given specific tasks to perform within the app while thinking aloud. Their interactions were observed, and feedback was collected.

Key Findings:

1. Registration and Onboarding:

   • Participants found the registration process fairly seamless, but encountered minor issue with email verification.

   • Onboarding was considered engaging and informative, with the user appreciating the personalized content.

2. Navigation:

   • User easily located the main navigation menu and found it intuitive.

   • The "Explore" tab was praised for its clear categorization of products and content.

   • User reported confusion when trying select location of filter.

3. Search and Filtering:

   • Participant praised the search functionality for its accuracy and speed.

   • Filtering options, especially for sizing and color, were found to be limited.

4. Product Page:

   • Product details were well-received, and user appreciated the high-quality images and detailed descriptions.

   • User noted that the description was in a “weird place” not easily accessible.

   • User felt overwhelmed by the number of product recommendations on the same page, suggesting a need for better organization.

5. Checkout Process:

   • The checkout process was smooth and straightforward.

   • Participants experienced minor payment processing delays, potentially due to slow network connections.

6. Account Management:

   • User reported satisfaction with the ability to manage their profiles, addresses, and payment methods.

   • Participant expressed concerns about the lack of a guest checkout option.

7. Performance and Speed:

   • Participant encountered occasional lag, primarily when viewing videos or high-resolution images.

8. Feedback and Assistance:

   • The chat support feature received positive feedback for responsiveness and helpfulness.

   • User suggested adding more in-app tutorials or guides for new features.

Overall Satisfaction:

• Participant reported high satisfaction with the Nike app.

• Participant said they would recommend it to friends.

• User rating for the app was 4.5 out of 5.

Areas for Improvement:

• Enhance filtering options for products.

• Optimize performance for slower network connections.

• Consider reducing clutter on product pages.

• Provide a guest checkout option.

• Continue to offer user assistance and guidance for new features.

Conclusion:

The Nike app generally received positive feedback, with a high satisfaction rating. However, there are still opportunities for improvement, particularly in terms of filtering options and optimizing performance for users with slower internet connections.