Phoenix.gov
Conducted a tree test involving 92 participants on the new site map for Phoenix.gov. The results will inform the development of our next phase of wireframes and design.
Task Analysis
Sitemap Updates & Next Steps
Discover Explore Phoenix
We asked testers: If you were looking for information about recreational activities
in Phoenix, would you be more likely to look under “Discover Phoenix” or
“Explore Phoenix”?
The new proposed sitemap integrates stakeholder insights, analytics, best practices, and has been benchmarked against peer municipal websites.
Top Level Categories
Residents
Businesses
Transportation
Discover Phoenix
The Residents section serves as a centralized hub for most essential services. It offers a streamlined experience for managing utility payments, reporting local issues, finding housing options, and accessing vital community resources such as police, fire, emergency preparedness, and support services.
The Businesses section is dedicated exclusively to City services and resources related to business operations. It streamlines access to permits, licensing, and a variety of services designed specifically to support Phoenix’s business community.
This section maps the City's transit options, highlights street closures, lists public transportation choices, and provides pedestrian and cyclist resources. It’s persona-agnostic, serving both visitors and residents equally.
Discover Phoenix serves as a resource for residents and visitors alike, providing access to Phoenix's diverse attractions and vibrant culture. It includes everything from parks and outdoor activities to major events and arts and culture. Additionally, it offers information for potential residents and facts about Phoenix.
Draft Header Design
User Journey
Example of a Complete User Story:
As a renter facing hardship, I want to find out what my rights are to keep from getting evicted.
Application
Content Gap Analysis: User stories help identify whether content across Phoenix.gov meets the broad spectrum of user needs.
Design Phase Integration: As we shift our focus to the design phase, user stories will be instrumental in shaping the design strategy and the development of key features. We will work with the City of Phoenix Product Owner to determine epic prioritization.
Development Planning: User stories will aid in clarifying requirements and estimating development efforts, contributing to a realistic timeline and the efficient allocation of resources.
Official Format of a User Story:
